omnicare: a cvs health company

Omnicare: A CVS Health Company offers expert pharmacy management services and support to long-term and post-acute facilities and senior living communities. With a dedication to clinical excellence and operational acceleration, Omnicare needed a new brand identity that better reflects their full breadth of services, ethos, and commitment to care. By crafting a new brand story, writing all sales email cadences, and launching a complete rewrite of their website, I worked closely with the client to develop a narrative that not only demonstrates their full suite of services in a clearer, more accessible manner, but also gives Omnicare a cohesive story foundation for future growth and continued care.

concept 1: A partner you can rely on

We know that every day at a care facility is never the same. There are constantly updated regulations to adjust for, wellness plans to create, staff changes, medical emergencies to triage, patients to assist, families to update and more — all in varying orders and magnitudes. We know that you need reliable partners to ensure each day runs as smoothly as possible. And we know it’s imperative that your pharmacy needs are met, and medications remain available at any given moment. 

That’s why we offer cost-effective, industry-leading pharmacy management for care facilities led by a culture of empathy, integrity and service. With a team of experienced pharmacists and 24/7 customer service, Omnicare’s pharmacy programs support care-providers with the tools necessary to successfully prescribe, manage and administer medications for every patient.

Because we know the value of a trustworthy, qualified pharmacy partnership. 
Because we know the promise you’ve made to your residents and their families.
Because, at the end of the day, we know what matters most is providing the best care possible – and with Omnicare, you can.

concept 2: quality pharmacy services for quality care

Commitment. Compassion. Care.

 These are the core tenants of Omnicare’s industry-leading pharmacy services. With our holistic approach and tactical programs, we pride ourselves in not only offering the best pharmacy solutions at the best value to care facilities, but doing so with the utmost integrity, dependability and esteem.

Through commitment, we understand the complexity of today’s medication management and compliance landscape, and we know what goes into ensuring that every prescription filled, delivered and administered is accomplished correctly, with in-depth visibility and cost-saving efficiencies.

Through compassion, we empower each facility we work with to provide their residents with the best care possible, from professional development opportunities for onsite nurses to experienced pharmacists available to guide staff through clinical consultations.

Through care, we provide 24/7 customer service and the tools necessary to give facilities a comprehensive view of patients’ medication and health history aggregated in one place for convenience and confidence no matter when it’s needed.

With Omnicare, you have quality pharmacy solutions and services that takes the guesswork out of medication management, so you can focus on providing your residents commitment, compassion, and care.

concept 3: The Future of Care

Nurses providing total care for residents. Doctors ordering scripts. Clinical staff managing medications. Conversations with families. Two a.m. phone calls. Beds being made and meals being prepared, pulses measured and blood being drawn and, yes, even the games of bingo being held in the rec center. 

Omnicare is there for every moment today and into the future. Because for every order, call and question, you need a pharmacy partner that not only provides best-in-class prices and services, but also embraces your mission and values, understands the nuances of every facility and where vital support is needed most. We see where there are gaps in health care. We see where the industry can go and what improvements can be made to get there. And we see the support each facility needs to focus on providing the best care possible with the best value. 

From incorporating the newest technological advancements for medicine procurement to developing management tools that improve holistic views of each resident’s health, we are constantly iterating and improving our own programs while creating professional development opportunities for your in-house staff. We are consistently updating our policies to ensure they are up to date with liability laws and safety measures, so that your facilities remain compliant and secure. And with a national network of support, we are always able to respond swiftly and efficiently to external influences like shifting regulations, natural disasters and prescription shortages — ensuring the medications your residents need are always correct, available and managed appropriately. 

Because at Omnicare, we’re not just looking to support facilities today. We’re preparing for the future of where health care will go. 

final concept: a partner you can rely on

We know you need dependable partners to ensure each day at your long-term care facility runs as smoothly as possible. 
We know it’s imperative that medications are administered correctly and remain available at any given moment. 
And we know that no day is ever the same. 

With constant regulatory updates to adjust for, wellness plans to create, staff changes, medical emergencies to triage, patients to assist, families to update and more, you need a reliable partner at your side to help navigate day-to-day challenges and provide effective, thorough solutions to maximize staff time and minimize overall costs.

That’s why Omnicare offers the best pharmacy solutions at the best financial value to skilled nursing and assisted living facilities, driven by a culture of empathy, trust, and service.  

Our clinical and pharmacy programs support care-providers with the tools and resources necessary to successfully manage and administer medications facility-wide. With teams of experienced pharmacists, 24/7 customer service, comprehensive visibility and cost-effective strategies, our programs are designed to improve overall efficiencies, increase value, and ensure total, quality care for every patient and resident. 

Because we know the value of a trustworthy, qualified pharmacy partnership. 
Because we know the promise you’ve made to your residents and their families.
Because, at the end of the day, we know what matters most is providing the best care possible – and with Omnicare, you can.