Magnit Global

The Context

As the nature of work continues to change, Magnit Global saw an opportunity to reintroduce themselves as the premiere contingent workforce management platform. Formerly ProUnlimited, we were tasked with creating a campaign that reintroduced the brand with their new name, look, and feel, as well as generate general brand awareness. Assets were created for out of home, paid social media, and programmatic display internationally in San Francisco, Dallas, New York City, and London - featuring ads in the Wall Street Journal, Spotify, and the Nasdaq Times Square digital billboard.

Check out the full case study.

Concept One

With this concept, we wanted to emphasize the end-to-end, full circle solution Magnit provides. By playing with circle metaphors and imagery to match the new brand look, Magnit is positioned as an intuitive and necessary tool to manage, hire, and train a workforce within one platform.

Concept Two

When it comes to hiring and sourcing employees, it’s not about just filling in an empty chair or a blank square on a video call. It’s about finding the perfect person for the role and an employee you can count on as a team player and managing them with intuitive tools. That’s where Magnit comes in – the end-to-end solution for finding and overseeing an ideal workforce.

Concept Three

In the span of a few years, the way we work has evolved completely – hybrid offices, Zoom calls, an uptick in hiring, Slack channels, and employees based all over the world. With this concept, we emphasize this evolution and position Magnit as the logical tool to bring organizations into this next era with ease and efficiency to build a better workforce.

Promotional image with text "At the Center of Hiring" and "Magnit." Background includes two overlapping circles with a business meeting photo and wavy pattern, emphasizing 360-degree recruitment solutions.
Group of professionals in a meeting, woman standing and speaking, holding a cup, others seated with laptops. Text overlay reads "Don’t just fill in the gaps. Find the talent you need today for success tomorrow with a cutting-edge workforce management platform." Magnit logo in the corner.
Professional woman in a suit smiling, with "Evolution Never Stops. We're Here to Drive it." text and Magnit logo on a blue patterned background.
People in a meeting sitting with notepads, a large circle with text 'Where Technology Meets Talent,' branding for Magnit, and the phrase 'The Evolution of Work.'"

Final Concept

When it comes to hiring and sourcing employees, it’s not about just filling in an empty chair or a blank square on a video call. They need to embody qualities that contribute to your organization’s success, whether that’s as an adept multitasker, problem solver, creator, or beyond. This concept amplifies Magnit’s ability to find, hire, and manage the talent your business needs with the best technology to find the best talent - for this evolution and each one that follows.

Display Banners

Series of promotional banners featuring the Magnit logo and the tagline 'The Evolution of Work is Here.' The banners showcase diverse professionals, emphasizing themes of technology meeting talent and evolving work environments. Includes call-to-action buttons labeled 'Learn More.'

Out of Home

Paid Social

Four smartphones displaying Magnit's LinkedIn posts promoting workforce management solutions with phrases like 'Where Technology Meets Talent,' 'Attract the Essential Expert,' 'Attract the Perfect Problem Solver,' and 'The Evolution of Work is Here.'"}

AD: Jennifer Hufton

Designer: Donovan Mooney

Copywriter: Blair Nodelman